While We Were on Holiday, the Hemp World Didn’t Sleep

Introduction

While many of us were unplugging over the holidays — slowing down, reconnecting with family, and taking a well-deserved breath — the hemp industry was doing the opposite.

In just a few short weeks, the conversation around hemp-derived wellness has noticeably shifted. Regulators, retailers, and consumers alike are asking smarter questions. The tone is changing from excitement to expectation — and that’s a good thing.

Because the future of hemp depends on trust.

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What Happened?

President Trump’s Executive Order Signals a New Direction

In the final weeks of the year, President Trump issued a new Executive Order addressing the cannabis and cannabinoid marketplace, including hemp-derived products like CBD.

While this order doesn’t instantly change laws, it does something just as important:
it signals a reset in how the federal government is approaching this category — with renewed focus on:

• consumer protection

• product transparency

• research and medical understanding

• regulatory clarity

For an industry that has lived in a gray zone for years — legal, but inconsistently regulated — this matters.

Not because of politics.
But because of standards.

The message is clear:
The hemp industry has grown up. Now expectations are growing up with it.

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What This Means — In Plain English

This Executive Order represents a shift in tone at the top.

The hemp space is moving away from:

• vague definitions

• unclear boundaries

• “close enough” compliance

And toward:

• clarity

• consistency

• real accountability

For consumers, that’s good news.
For responsible brands, it’s validating.
For the long-term health of the industry, it’s necessary.

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Why This Moment Matters for Wellness

Every wellness category follows the same path:

Excitement → Experimentation → Maturity

Hemp is now entering its maturity phase — where trust matters more than trends, and integrity matters more than hype.

This is the moment when real wellness brands rise.

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Why This Matters to Us at 180 Pure

At 180 Pure, this shift feels deeply validating.

Because long before it was expected — or even profitable — we chose a different path:

• THC-free, always

• Third-party tested, every batch

• Clear labeling, no fine print

• Wellness designed for everyday life — not risk

We didn’t build 180 Pure to chase what was popular.
We built it to stand the test of time.

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The Problem With “Trace THC”

For some brands, “trace THC” is framed as harmless.
For many customers, it’s anything but.

Parents.
Professionals.
Athletes.
Travelers.
Anyone who gets drug tested.
Anyone who simply wants certainty.

They don’t want to gamble on wellness.
They want to feel confident — not cautious — when they take something meant to support their health.

That’s why THC-free isn’t just a feature to us.
It’s a philosophy.

(Learn more about why we believe THC-Free matters so much.)

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A Market That’s Growing Up

The hemp industry is maturing — and that’s exactly what it needs.

We’re moving from:

• buzzwords → benchmarks

• hype → honesty

• noise → trust

And that’s where sustainable wellness brands will rise.

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Why We’re Reaching Out Now

If you’ve stepped away from hemp products — or even from 180 Pure — we understand why.

The space got noisy.
The claims got confusing.
The standards got blurry.

But this moment feels like a reset.

A return to what actually matters:
clean products, clear standards, and brands you can trust.

And that’s why we wanted to reconnect — not with a sale or a gimmick — but with perspective.

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Closing

Wellness should feel safe.
It should feel simple.
And above all, it should feel trustworthy.

That’s the future we believe in.
And it’s the future we’re building at 180 Pure.

— Sandra McFarland
Founder, 180 Pure