Trust, Built Intentionally
Choosing a CBD brand shouldn’t require blind faith.
180 Pure was created to offer something increasingly rare in a fast-moving industry: clarity, consistency, and confidence in what you’re putting into your body.
We believe trust is built slowly — through disciplined decisions, transparent standards, and products designed for everyday wellness, not trends.
Founded on Purpose (2019)
180 Pure was founded in 2019 with a clear and deliberate purpose:
To create THC-free CBD products people could trust — every day, without hesitation.
From the beginning, we committed to being:
• Strictly THC-free
• Transparently tested
• Clearly labeled
• Naturally derived
Not because it was easier — but because it was right.
Consistency in a Crowded Market (2020)
As CBD entered the mainstream, the category expanded rapidly — often faster than regulation, education, or quality controls.
While many brands prioritized speed and scale, 180 Pure chose consistency over momentum.
We focused on:
• Daily wellness formulations
• Clear, honest communication
• Educating customers to make informed decisions
• Working only with partners who met our quality and testing standards
Trust, we believed, is built through daily discipline — not big promises.
A Line We Wouldn’t Cross (2022)
By 2022, the CBD industry reached an inflection point.
As regulatory pressure increased, many once-leading brands shifted toward faster growth and higher margins — introducing synthetic cannabinoids, leaning into recreational positioning, and searching for regulatory workarounds.
180 Pure made a different choice.
We stayed committed to:
• Naturally derived, THC-free formulations
• Conservative interpretations of evolving regulations
• Products designed for daily wellness, not intoxication
• Transparency over expansion
It wasn’t the easiest path — but it aligned with our values.
A Clear Path Forward: 2026 and Beyond
Today, 180 Pure stands at a moment of renewed clarity and confidence.
With a more defined regulatory landscape and evolving federal guidance, the principles that shaped our brand from the beginning now have room to grow — responsibly, credibly, and with purpose.
We are investing in:
• Thoughtful product innovation guided by customer feedback
• Continued commitment to THC-free, transparent formulations
• Education, standards, and long-term brand stewardship
We remain focused on doing fewer things — better.
What This Means for You
When you choose 180 Pure, you’re choosing a brand that believes:
• Daily wellness should feel reliable, not risky
• Transparency matters more than trends
• Consistency builds confidence over time
Our products are designed to fit into real lives — calmly, responsibly, and without compromise.
180 Pure was built for trust — and trust endures.